Wine & Motors

LCR HONDA CHOOSES US AS OFFICIAL 2018 PARTNER

LA PARTNERSHIP CON TOGNAZZA

L’incontro tra LCR e Tognazza nasce quasi per caso, grazie a Roberto Sichei ( commerciale e responsabile accoglienza di LCR ) che intuisce le potenzialità vincenti del binomio già dalle etichette, scanzonate e fuori dagli schemi.

L’assaggio del vino toglie ogni dubbio a Roberto, che propone alla Tognazza di diventare fornitore ufficiale di LCR. Sono bastati pochi sorsi a convincerlo che quei vini avrebbero dovuto accompagnare il team LCR per tutte le tappe del motomondiale.

Pochi i dubbi anche dal lato Tognazza, il prestigio del motomondiale ed il nome di Lucio Cecchinello e del suo team sarebbero potuti bastare, se non fosse che, invitati a partecipare all’ultima gara del MotoGP 2017 a Valencia ospiti di LCR, i fortunati inviati di Gian Marco Tognazzi han potuto constatare di persona i molti punti di contatto tra le due realtà.

Dalla grande professionalità all’attenzione nei dettagli per conseguire risultati sempre migliori, dall’audacia di puntare sempre più in alto, all’irriverenza di chi ha rispetto per tutti ma paura di nessuno. Ma è soprattutto quel senso di convivialità e di amicizia, rivissuto nell’area hospitality LCR e vero e proprio mantra della Tognazza, che hanno portato le due realtà, così apparentemente differenti, a decidere di percorrere un pezzo di strada insieme.

Abbassate le serrande dei box,infatti, Lucio e i suoi ragazzi svestono i panni dei professionisti e, tra scherzi, risate ed un bicchiere di buon vino, si trasformano in una versione moderna e tecnologica dei nostri amati “Amici Miei”. Non resta altro quindi che accendere i motori, stappare una bottiglia e dopo il semaforo…”prima dentro,gas a martello e scatenate l’inferno!!!”

 

Lucio Cecchinello

Lucio Cecchinello, former motorcycle rider, is an italian sport manager.

He started to develop his passion for motorcycle racing after working as a mechanic for several teams, both in italian and international competitions.

He made his debut in the World Championship in 1993 in the 125 class. In 1995 he took part in the European Speed Championship and won its title riding a Honda.

In 1996, he founded the LCR team. In 2003 he quit racing and focused on LCR team management, which in 2006 had its first race in MotoGP supported by Honda. LCR had its first victory in 2016, with the British driver Cal Crutchlow.

Born in the region of Veneto, tireless worker, engines expert; Lucio is also a real wine lover.

His motto is
“if you’ve got to drive, do not drink”
LCR TEAM

Lucio Cecchinello, thanks to his expertise, created a team of absolute quality by surrounding himself with some of the best motorcycle technicians in the world. However, LCR is not only made up of mechanics and engineers: it’s indeed acclaimed for one of the most beautiful and comfortable hospitality areas in the entire MotoGP circuit.
LCR is talent, passion, attention to details: nothing is left to chance, all the way from the boxes to the reception. LCR professionals fear no comparison.

Their motto is: “No matter if you fail: just get up”
Il Team LCR dopo una giornata di lavoro.
Gianmarco Tognazzi

Gian Marco Tognazzi (Rome, 11 October 1967) is an Italian actor. He starred in various movies, including “Vacanze in America”, “Romanzo Criminale”, “Teste rasate” and “I Laureati”.

Huge fan of two wheels, he starts as a mechanic in his garage and practice by dismounting and reassembling his mother’s bicycle basket around the clock. He had his first experience with motorbikes riding a 1952 Italjet crashing it into a tree after an unsuccessful hike attempt.

In 1982, we see him sat on a Califfone cycle, his reputation (among Police officers…) dramatically increasing. Here’s to you his final 1982 score: 27 fines, 2 blown street lamps and 4 broken bones.

Biking is definitely not his thing. So, he switches to winemaking with much better results.
He founded La Tognazza in 2009.

Born in Rome, son of the unforgettable Ugo; he lives in the Roman countryside with his wife, two sons and an uncertain number of dogs, surrounded by olive groves and vineyards.

His motto is “if you’ve got to drink, do not drive”
TOGNAZZA TEAM

In order to realize his dream of bringing LA TOGNAZZA wines on Italian tables, Gian Marco Tognazzi immediately understood that a totally insane and reckless team was required.
He started looking for his collaborators in the worst pubs of the so called “Rome railway ring”. Right there and with the help of the bystanders’ blood alcohol content, he success to build up a team of serious and motivated drinkers. When alcohol calls, this team can face every challenge you can imagine.

Their motto is: “Your breathalyzers won’t stop our thirst”
Il team Tognazza all'inizio di una giornata di lavoro